Martinoli Restaurant Show
Interviews John Tripp "The Burger Brigade":
Save Irv's Burgers
Talk Radio KFI AM 640
November 6, 2004
Irvs Burgers in West Hollywood The grassroots
effort to perpetuate Irvs Burgers continues
For the last couple of weeks Ive been speaking
about Irvs Burgers in West Hollywood and the Hong
Family who has operated Irvs for a bit more than
five years. They revitalized the business, and Irvs
Burgers currently enjoys a devoted following of highly
enthusiastic patrons. The Hongs are now on a month-to-month
lease, and its contemplated that the property
will be redeveloped as a Peets Coffee and Tea
location as already approved by the City of West Hollywood.
-There have been some dramatic developments in the effort
to save Irvs Burgers, and Mario was joined by
John Tripp of Sakow & Tripp International, a long-time
customer of Irvs, and also the spokesperson for
The Burger Brigade, the grass roots, group
committed to saving Irvs Burgers.
Mario reported that the local media is really starting
to get behind the Irvs Burgers story. On Election
Day Tuesday, Irvs Burgers was a Page 1 story in
the Main Section of The Los Angeles Times
along with a color photo!
Since then TV crews from NBC 4, Fox 11, and ABC 7 have
visited. There have been three television microwave
vans at Irvs Burgers at the same time! A staff
writer from The Washington Post interviewed
John Tripp at Irvs on Friday, November 5th for
an upcoming story.
John Tripp reported that in the last week and one-half
there have been two meetings getting together The Hongs,
The Burger Brigade, Seltzer Commercial Real Estate (the
developers,) and a representative from Peets Coffee
& Tea. This is an incredible development. More meetings
are scheduled. -In these discussions Seltzer Commercial
Real Estate has indicated unofficially that if The Burger
Brigade can find a replacement tenant for Peets
Coffee & Tea then they are agreeable to releasing
Peets from their lease. Under this proviso Peets
is okay with finding an alternate West Hollywood location.
The talks will continue this week and The Mario
Martinoli Show will report on any significant
Since Irvs Burgers is also about the food Mario
asked John Tripp what his favorite menu item was. John
mentioned that he had tried their pastrami sandwich
for the first time last week and that hed absolutely
order it again!
? Please keep the polite and respectful
calls and e-mails going to Peets Coffee &
Tea. Although they are only the sole tenant in the project
they have been responsive to the community. To their
credit they have responded to each e-mail and phone
call received from concerned listeners!
Erica Hess, Marketing and Public Relations Peets
Coffee & Tea
(800) 999-2132 firstname.lastname@example.org email
Jannis Swerman "The Burger Brigade":
Save Irv's Burgers
Talk Radio KFI AM 640
October 9, 2004
What can concerned listeners do? It seems the future
of Irvs Burgers is now in the hands of Peets
Coffee & Tea, Inc. Peets is noted for being
a community-spirited business with a quality product.
Its certainly possible that when Peets is
briefed on the West Hollywood situation they will assist
in arriving at a reasonable solution which, in the end,
will allow Irvs Burgers to survive. Whats
better duo than a fine cup of freshly-brewed java and
a juicy hamburger hot off the grill? Mario and Jannis
Swerman of "The Burger Brigade" encourage
you to communicate with the President and Chief Executive
Officer of Peets Coffee & Tea in Emeryville
and express your thoughts. Please call Patrick ODea
at Peets at (800) 999-2132. The Web site is www.peets.com.
In the meantime be sure to pay a visit to Irvs
Burgers. Say hello to Sonia.
Heres a review of Irvs Burgers from westhollywood.com
(June 30, 2004):
What can I say about Irvs ? I discovered
this hole in the wall over thirteen years ago. The current
management, I think in operation for the past five to
six years, has really turned the place around. They
have cleaned things up, and have added new offerings
to the menu. But the bacon cheese burgers are still
the best. I have lived in Chicago for the past six years,
and even if it has been six months, they always remember
us and know what our order is before we can get it out.
These days such consistent service and quality is a
rarity. Irvs has been doing it for years. Now
you know. "Adrian D."