Irv’s Burgers first opened in West Hollywood, along Route 66, in 1946 with the name Queen’s Burgers. The burger stand captured the attention of passersby with a sign that said, “No Lobster, Just Burgers.” Irv’s is a Route 66 icon and one of the first roadside burger stands in the city of Los Angeles.
Irv’s Opens on Route 66 at 8289 Santa Monica Blvd.
Lawrence Longo visits Irv’s Burgers on his mission to eat a burger a day for 365 days. He meets Sonia and falls in love with the restaurant, however, Sonia’s family hardships force her to close the restaurant for what she thought would be permanently.
Hongs are forced to close the original location and the community comes together to raise thousands of dollars to help the family relocate down the street. In 2014 they relocate half a mile east at 7998 Santa Monica Blvd.
Lawrence Longo reopens the beloved Irv’s Burgers in a new space just down the block from the 2nd location, with refreshed branding but the same signature Sonia doodles and slogan. Lawrence opens a second location in Mid City, a third in Malibu.
